Seiichi Fujii
Background: This paper aims to provide discussions on product champions that are indispensable for the implementation of innovation through reviews of previous studies, and to present the issues from previous studies and the direction of future studies. Studies on product champion (hereinafter abbreviated as PC) were pioneered by Schon in the 1960s. Although the results from many researchers have been accumulated afterwards, the analysis targets have not been unified, and various analysis results tend to be handled randomly.
Methods and findings: In order to introduce new points of view on the analysis of existing PC studies, in this paper we organize previous studies, identify the issues, and propose the directions that PC studies should aim for.
Conclusion: Proceeding with reviewing previous study, identification of the issues in PC field and propose of the next directions, we suggest that the progress of PC study can be accelerated and a new research overview with a more unified perspective can be established.
