Shazila Andleeb
We have done a research on “SALES DECLINE OF QARSHI SOFT DRINKS”. First of all we visited Qarshi Industries (Pvt.) Ltd Karachi Sales Office to get the basic information about Qarshi Industries along with the information about their soft drinks. It has helped us very much. After gathering information we made our questionnaire for primary research because no research had been done by anybody as we were the first to the research on Qarshi Soft Drinks. We had done convenience research in which we had included our university students, different college students and general public. As people were not aware of this product so we had also done sampling so as to make people aware. We analyzed the data that had been collected during our primary research. Then we converted our data to excel sheet in which coding was done first to make our thesis to be analyzed easily. After coding we made frequencies to make our work easier. Then frequencies were converted into percentages for graphical representation. After that we calculated the mean and standard deviation in order to check the variation in our data. Also we used the calculated mean and standard deviation in Z-test for the acceptance or rejection of our hypothesis. Last of all we had concluded our whole research by giving some recommendations to Qarshi Industries in order to increase the sales of their soft drinks
